Our Story
Hi – I’m Fiona and I started Crew to have a drink I could feel good about drinking. I’ve always loved fizzy drinks - that crisp sound of an ice cold can opening, that first little sip of bubbly deliciousness… but, unfortunately, my gut didn’t feel the same. I was always trying to cut back on sugary drinks for my health and the alternatives I could find either just didn't taste that good or were ladened with artificial sweeteners. While I tried to mainly stick to water, let’s face it—sometimes it just wasn't hitting the spot!!
As someone with endometriosis, managing some gut discomfort was the norm for me. I became more conscious of gut health and how important fiber was in my diet. I was aiming for 25-30g a day, trying to get more variety into my diet, but it wasn’t always easy—especially when life was busy and I was constantly on the go.
That’s when the idea of 'Crew.' was born. I wanted a simple way to boost my fiber intake and enjoy the fizzy drinks that I always craved! After a long period of development, many rounds of samplings, some set backs, years and tears, 'Crew' has finally come to life and I want to share it with everyone!
Our Mission
Our mission is to make healthier choices more accessible, enjoyable and most importantly, delicious. Each sip of Crew gives a lightly fizzy, fiber-infused drink with no artificial sweeteners and added vitamins.
We want to inspire everyone to up their fibre intake. Food always comes first - think plant diversity, legumes, wholegrains - your gut bugs will always thank you! But if you’re looking to top up your fiber intake on those busy days, support your immunity, or simply enjoy a refreshing, healthier option, Crew has you covered.
Give us a try and let’s transform fridges everywhere with healthier choices, one Crew at a time!
Our Name
‘Crew.’ has a double meaning.
Inside each of us lives a small but mighty ‘crew’—our gut microbiome—a bustling community of bacteria, fungi, yeast, and viruses. When we feed the good bacteria (with fibre, their favourite food), they return the favour with big health benefits: better digestion, a stronger immune system, and even a happier mind.
But ‘Crew.’ isn’t just about nourishing what’s inside us. It’s also about building a community outside—our crew of people working together to get more fibre into our diets, improving our gut health and having some fun along the way!